The Rise of Free People

Graphic by Emily Ulfig

I existed uncomfortably in my clothes up until I discovered the brand Free People. It allowed me to express myself through vibrant colors, and flowing fabrics, and act as an accessory to my kombucha (which is almost always in hand).

The brand takes a modest twist on fashion, combining bohemian styles with hippie undertones that focus on flowing fabrics and vibrant colors. The Boho style was rich and alive during the time of Woodstock and the flower power movement, gaining its seasonality in the spring and summer months, according to the IIAD.  

The brand, Free People embodies these attributes all under one umbrella brand that we know and love, their parent: Urban Outfitters or URBN. According to the company's brand portfolio, during its last fiscal year, URBN had record sales of $5.15 billion, with Free People making up nearly 25% of those sales. 

What makes the brand so unique is its risks in the (used to be) basics. Take for example, the infamous Barrel-Leg Jeans. To be considered a jean of the “barrel” sort, they must balloon-out around the mid-thigh, and taper back inwards at the ankles. One of my staples are the Rosebud waffle knit ankle socks, as they are lined with a lacey ruffle and pair perfectly with a pair of loafers.

The brand also has taken a twist on sports apparel, making their Bureau 84 Football Tee, floral version. The shirt has the ever-trending two-digit block-like jersey number on the front and two white lines on the shoulders of the shirt. In the number are small flowers and vines and the shirt is long sleeves and oversized fit. 

Since the brand is quite expensive, Amazon carries a plethora of Free People dupes that nearly slice the prices in half. Fabric quality and design can vary, so I typically resort to keeping a keen eye for the brand at thrift stores. Even ironing on patches to baggier pieces, or sewing on floral designs to jeans can add the Free People flair.